No I do not believe so. Radio was the first way in which information was delivered to homes, offices and stores. It was also very local and did not found it necessary to achieve a national level to be successful. Like every other technological device, radio too has changed through the years and has found it necessary to cover more. Our society too has changed. It has evolved from being local to something national. Our interests are no longer local and with the rise of globalization, this locality has no room to continue. It is because of all this and many other factors that radios have turned national and they find it necessary have more coverage, now more than ever. They see that in order to keep up, radios need to be in tune with whatever is happening not only within Our own needs would not allow for such thing to happen. We are so used to being informed with events that occur globally that it would not be possible for us to think local. Yes, we are still interested in our immediate surroundings, but radios have to find a way to bring that and also provide the global coverage. It is because of these situations and many other factors that radio will continue to be a large group that covers nation wide.
Neda, I agree with you whole heartedly in your blog: Society definitely has changed from those decades past into today's world as we know it, and from these changes you're right in stating that the public's interests have changed as well, and naturally stations aim to entertain these interests to as many people as possible to dominate the radio industry.
ReplyDeleteAsides from national or even global news, I think a great example of a 'generalized public interest' would actually be entertainment news and gosip, as at times it seems people are more hung up on the lives and controversies of celebrities than matters that actually have effects on themselves (the public). Z100, for instance, has such a huge popularity because of their dealings in the celebrity world, rather than informational news reports.