Thursday, September 23, 2010

How does the history of popular music help us understand where music is going as a business? Artistic statement? Politics?


As a business: With the development of new technologies, new sounds can also be developed. This allows the music industry to keep growing and enriching its portfolio year to year. Many want to be a part of this world because the amount of money that can be earned is absolutely insane! But in return, the level of competition is also insane. Artists and record labels continue to explore new horizons –in the music level- in order to recruit musicians and also to create new empires that will bring new hits to the world.

As an artistic statement: Music has always been a way in which people were able to express any possible thought either with lyrics or only in a melody. Artists have been writing about love and/or other topics for most of the time, but this has changed with each generation. Each year, the music industry has lowered its ‘prerequisites’ allowing anyone to enter this world and succeed. The music of our generation has left people wondering, ‘if entering the business is so hard as label records claim, then why are we saturated with mediocre artist whose songs have no meaning?’ As the years come, more and more artists will continue to come and go, but only those who can offer the whole package and actually transmit something of interest to the audience will be able to survive this competitive business.

As politics: For years artists and people have used music as a way of expressing political thoughts. Music is used because of its catchy and trendy tunes in order to attract people and reach their audience. This music used as propaganda, is mostly made by people who strongly agree or disagree with any political party. We have seen this happen in the past especially during the times of elections and it will continue to happen for the years to come. People also use this so called ‘music of politics’ to be able to express their thoughts regarding social issues and political subjects.

1 comment:

  1. I agree that the music industry is growing and that technology it's adding new elements to the industry. However, as our guest Ned Sublette said last monday, the industry is having hard time making profit.
    Also, there is a answer for the following question, ‘if entering the business is so hard as label records claim, then why are we saturated with mediocre artist whose songs have no meaning?’
    The answer is conections, advertisement and being in the right moment at the right time.

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