Ad week is an online site that has been created to provide inside stories on creativity, client/agency relationships and successful global advertising strategies. They also provide news of accounts in review, the best creative work and new campaigns. The website is considered by several users to be very media rich, which can sometimes cause a few problems depending on the computer being used. Many employees in the advertising industry or any other industries are limited to using a standard, networked computer with Internet Explorer during their daily work and are unable to add plug-ins or upgrades, making it impossible for them to actually view the articles on the site.
Their mission or as they put it in their –about us section- is that Ad week ‘is the home for creative thought leaders and top agency influencers looking for the latest strategies, innovations and ideas”. They manage to keep their promise by keeping their site up-to-date with stories like “Fox’s Jon Nesvig to Retire” and “ASME issues new ad guidelines”. They also provide users with different forms of newsletters such as: Ad week creative, Ad week breaking news, Ad week IQ daily and Ad week daily update.
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