Sunday, October 31, 2010

What are the main trends in book publishing?


According to the Association of American Publishers, books are divided into various categories according to their genres. This is done because books are diverse and hard to characterize in general terms. The major categories are the following:

** Trade books: fiction and non fiction books both hard-cover and soft-cover. Examples of these are: the DaVinci Code, biographies and cook books.
** Professional books: education books, reference and professional education books aimed to professionals like doctors, lawyers, scientists, researchers, engineers and managers.
** Elementary, high school and college textbooks: any book that has been designed to assist students in their learning. An example is Media Now.
** Mass-market paperbacks: softbound books that are generally smaller in format and less expensive.
** Religious books: Bibles, prayer books, hymnals and any other sacred book.
** Book club editions: clubs that publish, sell and distribute their own editions of mass-market books, professional and other specialized books.
** Mail-order publications: books that are mainly and largely created by publishers to be sold by mail. These are classic novels or a specialized series.
** Subscription reference books: books that are sold as a package or series like encyclopedias and glossaries.
** Audiovisual and multimedia: Website materials, computer discs and other material that is marketed to schools, companies and training groups.
** University and scholarly press: scholarly or artistic books of primary appeal to scholars and libraries.



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