Imagine you are a PR practitioner hired to promote Concordia College event. What steps and tools would you use and why?

If I was hired to promote an event on campus my first thought would be to consider which students are going to be our target market. This is done in order to know how to approach the target market and know their likes and dislikes. If my target market is the entire student body then I would start considering various ways in which I could reach out to them and promote the event in a way that is appealing and fun for them. Since the only people I am interested in targeting are Concordia students, I would ensure that all the marketing is done on campus and any other school related website. I would definitely use the following:

• Print publications – by posting posters all around campus students would be constantly reminded of the upcoming event. Of course these posters would be colorful, have catchy phrases and somehow tell students why they do not want to miss the event. I would also print it in the Compass, since this publications is seen by many students throughout the day.
• Viral campaigns – by creating a video with Concordia students highlighting aspects of the event, students will feel more inclined to attend.
• Email – emailing students would also be a technique of mine, since by doing so the email acts as a reminder to the students.
• Word of mouth – creating a big buzz about the event would also be another tactic. By doing this, I let the students interact and also create in them a sense of anticipation.
• Social networking sites ‘Facebook’ – advertising the event of Facebook will allow me to create blogs about it so students can talk about the event, which leads to promotion of the event. Also, by using Facebook as an advertisement technique I am able to reach out the students in a more personal manner and show them that we are interested in what they think.