Public relations can be defined as: organized activities intended to favorably influence the public. People within this business have multiple responsibilities and employ various methods to target the people, these methods are: advertising, direct marketing and related tools and techniques in representing their employers’ or clients’ interests. PR is a job that requires multiple skills and specialized expertise and knowledge for the execution. The complexity of the field makes it hard to focus only on one thing, which is why PR has been divided into specialties, making it easier for people to select what they need or where they want to pursue a career. Amongst the different specialties we are able to find: publicity and media relations, promotion or selling, community and government relations, public information, special events, employee relations, lobbying and issues management –which also include reputation management and crisis communication. Also within these categories we are able to find those who serve as an early warning system and those who provide technical support for other management functions.
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