DVR’s Bring Some Shows a Boost in Ratings

According to the article by Bill Carter, DVR’s will boost the ratings of various TV shows. Amongst the TV shows he claims DVR’s will help are: Glee, House and Modern Family. All these shows have strong ratings amongst the population of 18-49, but with the help of DVR’s they all will show a better rating.

As Mr. Carter explains in his article: “the official numbers for the first week will be released Tuesday but those numbers will not reflect the reality of what viewers actually watched in Week One” this is because they will take into account the ratings once people with DVR’s have actually watched their favorite shows. As he tells us in the article, the results are not taken into consideration until two or more weeks. With this new number, ratings tend to usually look much more positive for both returning and new shows.

Although some shows still remained with a low rating, most of the shows that were DVR had a better rating. This also raises an important question about TV and its shows, why do people DVR shows? A simple answer to this is because of the lack of time, but there is much more than just that. People love to use DVR’s because it gives them more control over the shows. They can choose when to watch them and make sure they do not miss a thing of their favorite shows. Also, an important answer is that people dislike commercial breaks in between shows, therefore by DVR-ing their shows they can easily skip them and just watch the show.


http://mediadecoder.blogs.nytimes.com/2010/09/27/dvrs-bring-some-shows-a-boost-in-ratings/