Thursday, October 21, 2010

What are the good things that advertising does for you and for society?

Advertising is a form of communication that is intended to persuade an audience into doing something, purchasing a specific product or taking some action towards an ideal or service. This form of communication can be good because it facilitates the way in which information is distributed to people and also allows this information to be taken into different levels. It also creates a whole new world of challenges and job opportunities in which people can work hard to be a part of. In today’s world advertising has gone from a simper form of communication to a sophisticated way in which technology plays a huge role. Living in a society in which technology has a major part, advertising allows professionals to explore new ways of thinking and new ways of targeting the audiences in order to actually get them to like whatever it is they are promoting. Aside from creating job opportunities and giving professionals a new field to explore, advertising can also be used as a support system of good causes, an example of this is how Converse, Apple and Gap have joined the battle against AIDS by adopting the RED brand and advertising for it.
On my part, advertising is good for me because it allows me to see what is the next big thing. By advertisements I find out about movie trailers, release dates, concerts and new books. It makes information come to me, rather than searching it myself, so it basically facilitates my life. It also makes information that I would normally not pay attention to, more accessible and actually interesting. 

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